Planning Criteria
The objective of the seminar is to convey a hands-on insight into interpretive planning. Nowadays a structured approach is as important as never before, because: ‘If you aim at nothing, you hit it every time.” (Steve Van Matre).
A clear plan is indispensible in order to be able
- to offer your visitors good, interpretive experiences,
- to make the intended interpretive contents communicable and
- to arrange for guidelines with regard to architects, interior designers, graphic designers, etc.
Based on knowledge of leisure needs the seminar’s focus lies in the development of experiences for our visitors. After an introduction on how to identify quality contents for interpretation, the seminar also involves specific planning instruments, including:
- What are the basic expectations of our visitor to our interpretive sites and products and how can they be fulfilled?
- What are our messages; what role do they play in the planning process and what content and methodology should be kept in mind while phrasing the message?
- What function do images fulfill and how do they help to coherently structure the overall concept?
- How can the content be arranged so that it is easily memorable?
- How do I tie “head, heart and hand” into a conclusive overall experience?
These and other questions will be dealt with, resolved and together accentuated in exercises during the seminar.
Voices of participants:
‘Expert moderation integrating many enjoyable citations, stories etc.. Careful, methodically well-thought-through introduction to the basics.’
‘Valuable experiences in the field of communication!’
‘It was very useful and I will make some immediate changes to the way I run my site.”
‘Thought provoking – helpful – experienced facilitators. (and very good English!). Thank you!”