Visitor Studies
How do we know our work is successful? Most informal learning institutions that offer interpretation measure their success almost solely by the number of their visitors. We believe that this is not sufficient.
Sites that take their responsibility towards society seriously have to find appropriate ways to evaluate their work other than merely by counting guests numbers. Or do you know a school whose success depends on the number of students?
Nowadays evaluation is important to provide potential sponsors with appropriate information about your performance. But even if there is no need to provide information for sponsors, visitor studies are necessary to guarantee high quality interpretation.
This workshop provides you with a hands-on overview of possible fields of application and tools for modern visitor studies.
In addition to an
- introduction to the basics of visitor studies
we practise using several tools in small groups, e. g.
- written and oral interviews,
- visitor observations and
- text evaluation..